Arda Cezzar
Chief executiveSets company direction and carries the commercial side of every customer and partner agreement.
Leave one workflow and your number. The AI identifies itself, asks a few focused questions and prepares a structured brief.
Four crafts share one room: product, AI labs, backend and client operations, with a named owner on every line.
DRING was founded in 2024 and now runs production calls in nine countries from one Istanbul office.
Nobody here owns everything. Each remit has a named owner end to end, and international business has two: one opens markets, one works with partners and customers abroad.
Sets company direction and carries the commercial side of every customer and partner agreement.
Decides what gets built and how it runs once it is live, and signs off every release.
Owns the engineering stack, from SIP and carrier routing up to the agent runtime and the API.
Leads prompt and evaluation engineering, and the research into models DRING can run on premise.
Opens markets outside Turkey and carries a first conversation through to an agreed workflow.
Works with partners and customers abroad, and brings their workflows back to the product team.
Each craft finishes a piece of work and hands the next one something it can act on.
Turns a customer workflow into a brief a builder can act on: what the agent must settle, what it must never say, and what counts as done. Hands the brief to AI labs.
Writes the prompt, the guardrails and the evaluation set, then runs the simulated conversations that decide whether the agent is ready. Hands a tested agent to backend.
Owns the path the voice actually travels: SIP trunks, carriers, media, the CRM write-back and the API. Hands a connected line to client operations.
Runs the line after launch: watches live calls, reads the scores, reports weekly and writes down what the next release has to fix. Hands the evidence back to product.
The same loop runs for a first agent and for the fifth one on an account that is already live.
Product writes down the job, the boundaries and the outcome the agent has to leave behind.
AI labs runs 1,000 to 10,000 simulated conversations, built for that company, before any real call.
Backend puts the agent on carrier routes and wires the write-back into the customer's own systems.
Client operations reads the calls and the scores while the line runs, not in a report a month later.
What the calls showed becomes the next release, and the loop starts again with a tighter brief.