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Agent Factory

Agents that get better after launch

Agent Factory is how DRING builds, tests and improves agents. Your calls and workflows become a working agent, hard conversations become tests, and live results decide each release.

Agent Factory

Live calls decide the next release

Before its first real call, every agent runs 1,000 to 10,000 simulated conversations built for your company. After launch, every call is scored. The patterns become one proposed change, and it ships only after it passes the tests and you approve it.

DRING / AI STAFF IMPROVEMENT LOOP 01 Live calls the agent is on the line 02 Signals every call scored 03 Recommendation one focused change proposed 04 Your approval nothing ships without you 05 Release tested against the current release RELEASE v3 resolution, release over release feeds the next release EVIDENCE FIRST ONE CHANGE AT A TIME NO SILENT UPDATES Your team sees the result. DRING keeps the AI staff improving. DRING / AI STAFF IMPROVEMENT LOOP 01 Live calls the agent is on the line 02 Signals every call scored 03 Recommendation one focused change proposed 04 Your approval nothing ships without you 05 Release tested against the current release RELEASE v3 resolution, release over release feeds the next release EVIDENCE FIRST ONE CHANGE AT A TIME NO SILENT UPDATES Your team sees the result.DRING keeps the AI staff improving.
How it grows

The agent starts like a junior, and becomes your senior

You are not choosing a tool. You are choosing a team that works beside you through the first months. One workflow proves the model, live evidence decides when the next one is ready, and your AI staff grows from there, one tested release at a time.

Why most voice AI projects fail

Three reasons projects fail, three release rules.

Gartner expects a large share of AI agent projects to be canceled. Each cause below maps to a rule Agent Factory applies to every release. See the full comparison

  1. 01

    Left alone with a tool

    A platform arrives with a login. Your team is expected to make it work alone.

    Gartner: unclear business value
    The Factory comes with its operators.

    You approve the scope and every release. A named DRING team makes each change and verifies it.

    You approveWe build and verify
  2. 02

    Live before it is ready

    An agent goes live on thin data and a few test calls. Your customer becomes the test.

    Gartner: poor data quality
    Nothing ships without passing the gates.

    1,000 to 10,000 simulated conversations before launch, then a regression run on every release.

    Simulated firstRegression every release
  3. 03

    Never run a queue

    Vendors who never ran a queue miss handovers, peak hours, the angry third call.

    Gartner: often misapplied
    Every release starts from live calls.

    Around 300K conversations a month across 9 countries show which change to make next.

    300K a month9 countries
Inside the Factory

What your team gets at each stage

We turn the way your operation works into something an agent can execute, measure and improve. Each stage ends with something your team can read, check and sign off.

AGENT FACTORY SYSTEM EVIDENCE TO RELEASE
01
Understand

Call evidence

We read the work as it really happens, across recordings, transcripts, workflows and approved sources, including the words and moments that change the outcome.

  • Call reasons mapped
  • Hard cases listed
  • Handover rules agreed
02
Assemble

The working agent

Voice, conversation logic, knowledge, tools and outcome handling are shaped around one job to be done.

  • Agent candidate
  • Tool permissions set
  • Success criteria written
03
Prove

Quality gates

1,000 to 10,000 simulated conversations built for your company, plus human review, try the hard cases before the agent meets a real caller.

  • Simulation test report
  • Policy and tool checks
  • Your team's beta calls
04
Evolve

Live improvement

Every live call is scored. The patterns become one proposed change, tested and released only with your approval.

  • Release notes
  • KPI trend
  • Next proposed change
CALLS BECOME SIGNALSSIGNALS BECOME TESTSTESTS BECOME BETTER AGENTS

Where you decide. You approve the scope before the build and every release before it goes live. DRING turns the evidence into a focused recommendation, then makes and verifies the change. The methods inside the Factory stay ours; the evidence behind every release is yours to see.

The system underneath

Every workflow becomes a working agent

The same system builds every agent, so your tenth agent gets the same tests and release discipline as your first. A workflow brief and your knowledge go in; a tested agent and its live feedback come out.

DRING / FACTORY CONTROL PLANE LIVE RELEASE PATH
01 / OPERATING INPUTS
01
Workflow briefjob · KPI · boundaries
READY
02
Knowledge layerexamples · policy · tone
READY

Your operating knowledge becomes a clear brief for the first agent release.

02 / AGENT GENERATION Agent Factory voice · strategy · memory · outcomes
conversation fitquality gatesrelease readiness
agent candidate / being tested
03 / RELEASE & LEARNING
03
Generated agentvoice · logic · tools
PROVE
04
Live feedbackcalls · scores · KPI
LEARN

Live conversations produce the evidence for the next controlled improvement.

WORKFLOW SIGNALKPI ALIGNEDnext agent in review
BRIEFAGENTTESTSLIVE FEEDBACK feedback becomes the next trained release
The Factory works behind the scenes. Your team sees the brief, the quality evidence and the release decision; the system keeps turning live conversations into a better agent.
The first release

From business brief to live calls

Six steps take a workflow from a brief to live calls, and your first agent is live in a week. After that, the same steps repeat for every release.

  1. Observe

    Understand the work

    We start with call evidence, workflow rules, approved knowledge, system access, languages and the KPI that defines success.

  2. Assemble

    Produce the working agent

    Conversation logic, voice, memory, tools and outcome handling are shaped around one clear operational job.

  3. Simulate

    Try the difficult calls

    Simulations exercise interruptions, silence, objections, accents, missing data, policy boundaries and requests outside scope.

  4. Validate

    Pass the quality bar

    Automated checks, regression coverage and human beta review show whether the agent is ready for controlled traffic.

  5. Launch

    Go live in stages

    Your team sees the dashboard, tests the agent on the platform and gives structured feedback before a staged rollout.

  6. Improve

    Learn from live work

    Scored calls and team feedback become focused changes, new test cases and the next measurable release.

Release scorecard · before approvalsupport-v12 → v13
Candidatev13 · earlier human offer on refunds
Simulated conversationsPassed
Regression suitePassed
Human beta reviewSigned off
Tests passed ✓Approve release
What goes in

Your operation is the source material

The Factory does not begin with a generic prompt. It begins with how your team already works and where the customer gets stuck.

Workflows

Call reasons, branches, examples, business hours, retry rules and the cases that should never be automated.

Knowledge and evidence

Approved policies, product information, service language, transcripts and the source systems the agent is allowed to read.

Systems

CRM, calendar, ticketing, payments and telephony actions, each with explicit permissions and a visible result.

Success metrics

Resolution, qualified leads, booking completion, sentiment, handover accuracy or the operational measure that matters.

KPI-driven improvement

The next version is chosen by evidence

Every live call leaves a signal: callers repeating themselves, handovers coming too late, answers drifting from policy, a campaign losing pace. Here is the release from the scorecard above, seen through its KPI.

Refund callers on a support agent reached a person too late. The change, an earlier offer of a person, passed its tests and your approval. It then went out in stages, and the KPI was checked at each stage before the next. One change at a time keeps the agent improving without turning your live line into an experiment.

Explore call analytics
Example release board · after approvalAgent · support-v13
Primary KPIResolution
Signal from live callsLate handovers on refunds
Change releasedEarlier human offer
Also watchedHandover timing, repeat calls
Your approvalGiven
Rollout10% → 50% → 100%
Why it matters

A factory, not a one-off configuration

Model providers are components. Your advantage is the system that turns them into reliable, improving operations.

Production-ready by design

Generation is tied to tools, telephony, policies, test scenarios and human escalation from the start.

One quality bar at scale

Every new agent and every major release moves through the same simulation, scoring and staged rollout discipline.

Improvement has an owner

Live feedback becomes a prioritized change, not a forgotten transcript. Your team can see what changed and why.

Built for your KPI

A sales agent is tuned for qualified conversations, a support agent for resolution. The Factory does not confuse activity with outcome.

Human when it should be

People keep the sensitive, ambiguous and high-value moments. The agent passes context so the customer does not start again.

Provider-agnostic underneath

Speech, language and voice models can be chosen per agent and use case, while the release loop stays the same.

Inside a single call

The flow follows the caller

A script is a starting point, not something the agent reads word for word to whoever is on the line. Emotion and need signals detected during the call change which path the conversation takes next.

  1. Straight to the task

    No extra reassurance turns. The agent moves directly into handling the request the caller already stated.

  2. Shorter turns, earlier human offer

    Replies get shorter and a person is offered sooner, before the frustration has a chance to compound.

  3. Clarifying questions before any action

    The agent asks what is actually needed instead of guessing and acting on the wrong one.

  4. Moves toward close

    Discovery shortens and the agent moves toward booking, confirming or transferring while the interest is there.

Path · Calm callerStraight to the task
CallerI want to check the status of an order I placed last week.
AI staffI can look that up now. Can you give me the order number or the phone number it was placed under?
Path · Frustrated callerEarlier human offer
CallerThis is the third time I am calling about this order and nobody has fixed it.
AI staffI hear you, and I want this handled properly. Let me bring in a teammate now with everything you have already told me.
Guardrails. The path changes, the policy does not. The agent never invents a rule to fit the moment, and a human route stays available at every branch, not only the frustrated one.
What the Factory can produce

AI staff for real queues

Start with one workflow and expand when the live evidence says it is ready.

Customer support

Order status, returns, warranty, account questions and after-hours coverage.

Support agents

Sales and qualification

Dealer campaigns, dormant lead reactivation, discovery and meeting booking.

Sales agents

Healthcare coordination

Multilingual intake, appointment workflows and careful coordinator handover.

Healthcare workflows

Logistics operations

Driver lines, shipment status, check calls and exception-first dispatch support.

Logistics workflows
Browse every role in the agent catalog
FAQ

Questions about Agent Factory

Is Agent Factory another prompt builder?+

No. The prompt or conversation logic is only one output. Agent Factory connects generation to simulation, scoring, telephony, tools, staged release and live KPI feedback.

Does the agent change itself in production?+

No silent production changes. Feedback identifies a candidate improvement; the change is tested against the current release, reviewed and promoted through controlled rollout.

What does the team need to provide?+

We need the workflow, call examples or recordings, approved knowledge, system access, escalation rules, languages and the outcome you want to improve. We help turn those inputs into the first release plan.

Can a person take over a call?+

Yes. Handover to a person is designed into the workflow. The teammate who takes the call gets the caller's goal, the context and the reason for the handover.

How do we know when to add another agent?+

Start with one queue and one KPI. Add another workflow when the first has a stable quality baseline, a clear owner and enough evidence to expand safely.

What can we see during the process?+

You see the agreed scope, test results, quality signals, the acceptance view, release notes and KPI movement for every release.

Browse the full FAQ

Build your first agent in the Factory

Send the form and DRING calls you in two minutes. Tell us the queue, the KPI and the workflow you want to improve, and we come back with a plan for your first agent.