Agencies and consultancies
Digital, CX or marketing agencies that want a new line item for existing clients without hiring an engineering team.
Partner program · GTM Partner
Own the relationship. Sell under DRING.
Agencies, BPOs, system integrators and CX consultancies own go-to-market and the account, backed by DRING's platform, testing and references.
Want it under your own brand instead of DRING's? See the white label models further down this page.
Who this is for
Built for teams that already own the customer
If you have a customer base and a sales motion, the GTM Partner model lets you add voice AI to what you already sell, without building a platform yourself.
BPOs and call centers
Operations that want to offer an AI-first line alongside human agents, sold and supported by their own account teams.
System integrators
Integrators already inside a customer's CRM, telephony or ERP stack, adding voice AI as part of a broader delivery.
Process
How the GTM Partner model starts
Apply
Tell us about your customer base and how you want to sell DRING.
Scoping call
We map your first accounts, your delivery model and the commercial terms.
Pilot
One customer, one agent, live in your panel. DRING joins the customer calls with you.
Enablement
Panel training, agent templates and a reporting walkthrough for your account team.
Scale
Roll out to more customers and agents on your own timeline.
What you get
You own go-to-market, not the platform build
GTM Partners own sales, target marketing, the contract and renewals, first-line onboarding, agent discovery, customer success and account management. DRING owns the platform, agent development, testing and monitoring behind every proposal.
References you sell with
Sector-level case studies and, for qualified opportunities, reference calls with an existing DRING customer.
Platform and testing pipeline
Every agent passes 1,000 to 10,000 simulated conversations, built for that customer's company, before it takes a real call, then stays on a regression suite so a later change cannot quietly break it. You sell a tested product.
Telephony handled
Your customer's carrier provides the numbers, and DRING connects them to its switchboard and manages routing and setup. Carrier charges stay with the carrier, so there is no telephony workflow for you to coordinate.
Co-branded reports
Reports and proposals carry the DRING brand with your logo, so your customers see the record behind the pitch.
Commission on the DRING subscription
You earn on top of the DRING subscription. Terms are shared after the scoping call, once we understand your customer base and delivery model.
Sales support
DRING joins your early customer calls to answer technical and platform questions while you own the relationship.
What we expect
What makes a GTM partnership work
Own the customer relationship
You lead discovery, proposals and the ongoing account. DRING supports delivery, not the sales conversation.
One pilot customer to start
A single customer and a single agent, live in your panel, before scaling to a wider book of business.
A named point of contact
Someone on your side who can join the scoping call, walk through your customer base and own the panel day to day.
Proposal checklist
What goes into a proposal
DRING's testing pipeline and references give you the evidence a proposal needs, before the first pilot call.
- Agent scope: the job it does, inbound or outbound.
- Reference case: a matching sector case study or reference call.
- Testing evidence: simulated conversations passed before go-live.
- Telephony: the customer's numbers connected, routing managed by DRING.
- Reporting: co-branded call analytics for the customer.
- Pilot terms: one customer, one agent, agreed timeline.
Agent scopeDefined
Reference caseAttached
Testing evidenceAttached
TelephonyConnected
ReportingCo-branded
Pilot termsReady
Partner program · White label
Or run it under your own brand
Two models sit further along the ownership axis, for partners who want the platform under their own name instead of DRING's. Both run on the same tested platform as every other model.
Managed White-Label
For partners with a real customer portfolio and recurring commercial relationships already in place.
You own: the customer business under your own brand: contract, price list, invoicing, collections, discovery, first-line support and customer success, with a soft "powered by DRING" inside the platform.
DRING owns: the technical layer: agent development, testing, revisions, monitoring, second-line support and custom integrations.
You earn: wholesale, plus a management fee, under a separate wholesale agreement.
White-Label Operator
For partners ready to run agent development and operations themselves, end to end.
You own: the full stack under your brand, including agent development and operations, and the end-customer service commitment.
DRING owns: the platform, infrastructure service levels and wholesale volume. DRING stays invisible except where legally required.
You earn: wholesale, with no commission.
Own colors and domain across the admin panel, dashboards and reports; tenant creation per customer without a request to DRING for each one; and the same KVKK and GDPR alignment, tenant isolation and controlled improvement loop as every other model.
Who Managed White-Label suits: an established distribution business with a real customer portfolio and recurring commercial relationships already in place, able to carry a contract, invoicing, collections and customer success under its own name. Setting up a new company for this alone is not enough; a SaaS or platform of your own is useful but not required.
FAQ
GTM and white label questions
Who owns the customer relationship?+
As a GTM Partner, you do: you lead go-to-market, sales and the account under the DRING brand and contract, while DRING supports delivery. Under either white label model, you own the customer business outright, under your own brand.
What is the difference between the two white label models?+
Managed White-Label keeps agent development, testing and monitoring with DRING, while you own the commercial relationship under your brand. White-Label Operator goes further: you build and run the agents yourself, end to end, under your own brand.
Can we put our own logo on reports and proposals?+
As a GTM Partner, yes: reports and proposals carry the DRING brand with your logo. Platforms that need their own brand and domain move to one of the white label models instead.
How is pricing structured?+
GTM Partners earn commission on top of the DRING subscription, with DRING keeping final approval on price exceptions. The white label models run on a separate wholesale agreement instead. Exact terms are shared after the scoping call.
Can we create a tenant for every customer ourselves?+
Yes, under either white label model. Tenant creation is part of the panel, so you can bring on new customers without a request to DRING for each one.
How does invoicing work under wholesale?+
Under either white label model, you invoice your customer directly, and DRING invoices you under the wholesale agreement. The two are separate.
What happens during the pilot?+
One customer, one agent, live in your panel. DRING joins the customer calls with you and the agent goes through the same testing pipeline as every other DRING agent before it goes live.
Apply to the GTM Partner model
Tell us about your customer base and we will map the first pilot together.